Outdo Acquires Lamppost Banners

Established more than 10 years ago, the joint venture with Lamppost Banners has doubled in size over the last two years.

This growth has been driven by the increasing demand from councils to maximise their revenue streams and to promote and publicise their services and events on lampposts in high-traffic areas, particularly along main arterial roads.

Outdo CEO, Mike Brennan, explained the rationale behind the deal.

He said: “The lamppost banners industry has grown massively in recent years as has Outdo’s own business, and this has meant that operationally both companies are working across the whole of the UK, so it makes perfect sense to work together to improve efficiencies and synergies."

This acquisition of Lamppost Banners follows the previous purchases of airport advertising company, Eye Airports, and bus advertising company, Adverta, further cementing our market-leading position in outdoor advertising.

Mike added: “Both Adverta and Eye Airports have grown steadily and strongly since becoming part of the Outdo group. This is what we want for Lamppost Banners, and we’re prepared to invest our considerable management and financial resources to achieve this."

As one of the largest outdoor sponsorship companies in the UK, Outdo collaborates with more than 40 local authorities to maximise their sponsorship revenues. Established in 2010, we have tripled our revenues in the last four years through acquisitions and strong organic growth.