JD Sports at Newcastle Airport: Sports Destination of Choice

The Background

JD sports are the undisputed consumer destination of choice for sports lifestyle footwear and apparel.

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The Objective

To reach passengers arriving in to Newcastle Airport as part of the multi-faceted media strategy helping to continue growth in both existing and new markets.

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The Location

Newcastle Airport Arrivals and Departures Corridor

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The Execution

Working with an outdoor media specialist, we selected a large format eye catching and unmissable wall wrap site. Frequency and reach were extended by the addition of digital screens playing dynamic ads with multiple creatives, these were changed regularly throughout the campaign in line with JD Sports’ program to be first to market with new styles.

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The Outcome

Due to the excellent results we saw with this campaign, JD Sport rebooked the campaign for the Summer season.

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