Culture That Powers Growth

We encourage our people to think big, push boundaries, and deliver industry leading results. This spirit of ambition and empowerment of our people is what sets us apart and fuels our growth.

Our Culture, in Practice

Our culture is part of the DNA of our business, helping shape how we Outperform, Outthink and Outdo, in everything we do.

CSR

At Outdo, giving back is part of who we are.
Through volunteering, charity partnerships, and team challenges, we encourage our people to push themselves beyond the office and make a positive impact in the wider community.

Our CSR Commitment

Creating positive, lasting change across the UK.
450 hrs
Dedicated by the Outdo team to volunteering, charities and challenges last year.
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“The Three Peaks Challenge was the hardest physical test I’ve ever taken on, with 5,200 feet of climbing and walking for over 12 hours.

I wasn’t sure I could do it, but with a lot of encouragement from my team along the walk, we did it! It was great to do it as a team, and more importantly raise money for Crohn’s & Colitis UK.

It’s great to work for a company who not only encouraged us to do this as a team, but also funded the entire expedition, from transport, hotels and food to all the gear we needed for the day”

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“The hardest physical test I’ve ever taken on”

Challenge

At Outdo, we believe growth comes from pushing boundaries.
By creating an environment built on honest feedback, training, and encouragement, we give our people the confidence to step out of their comfort zones and realise their potential.Challenge at Outdo is about opportunity. By supporting our people to push themselves, we unlock confidence, capability, and the chance to achieve more than they thought possible.
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When I joined Outdo, I was confident with data but not with leading or presenting. Through honest, direct feedback and support, and being encouraged to take on new challenges outside my comfort zone, I’ve grown in confidence and developed the skills that make me feel more capable, fulfilled, and able to do my job at my best.”

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“I’ve developed skills that make me feel more capable”

Personalised career development

We positively challenge our people to realise our potential.
9K+ hrs
Of personalised, professional development time last year.

Celebrating
Success

Culture isn’t just about the work we do
It’s about the connections we build. Our socials bring our people together, giving everyone the chance to relax, celebrate success, and enjoy being part of the team. From regular nights out to seasonal events, we make time to celebrate our successes together. Our work socials aren’t just about a good night out, they’re about getting away from the day-to-day, strengthening relationships across teams, and making sure everyone feels part of Outdo.

Enjoyment & belonging

Our inclusive socials help build teams and life-long friendships
2800
Pints drank at our social events so far
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“When I first joined Outdo, I didn’t know many people in the business. The socials were a great way to get to know colleagues from different teams and offices. I built friendships, and felt part of something bigger. It’s not just fun, it makes work feel more collaborative because you know the people around you.”

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“ I built friendships, and felt part of something bigger.”

Industry Recognition

Recognition from the industry reflects the strength of our culture.
In 2023, our Marketing Team was shortlisted for Best Marketing Team at the ALF Awards, standing out alongside national and global brands. The momentum continued in 2024, with further honours across the business and our inclusion in the FEBE Growth 100, highlighting Outdo as one of the UK’s fastest-growing, founder-led companies.
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“Being shortlisted for Best Marketing Team against some of the biggest names in the industry was incredible. It showed that the standards we set for ourselves are recognised outside the business too, and that’s something I think I’ve only really seen in Outdo.”

Samantha Stapley, Marketing Executive.


For us, these achievements aren’t just milestones, they’re proof that ambition, high standards, and a culture that empowers people at every level drive real results.

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“Being shortlisted  was incredible.”

Recognition and Awards

ALF Awards: Best Marketing Team
46
Awards and counting.
Recognition for excellence in our industry.

Employee
Benefits

Our Employee Benefit Trust is designed to support our people in meaningful ways.
A real example of this happened in November 2024, when our marketing manager Laura’s home was badly flooded. The EBT acted quickly, covering her short-term accommodation costs while her home insurance was processed. Beyond the basics, the trust also made sure Laura’s daughter could decorate their temporary home, providing a gift for her to buy a Christmas tree and some presents, turning a tough time into something brighter.

Not just a policy. It’s a promise

Supporting our people at work and beyond.
80
People Supported
through our Employee Benefits program.
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Our Employee Benefit Trust is designed to support our people in meaningful ways, whether it’s funding further education, offering enrichment experiences, or helping our employees in times of personal hardship. The trust exists for the team, ready to step in when it matters most.

A real example of this happened in November 2024, when our marketing manager Laura’s home was badly flooded. The EBT acted quickly, covering her short-term accommodation costs while her home insurance was processed. Beyond the basics, the trust also made sure Laura’s daughter could decorate their temporary home, providing a gift for her to buy a Christmas tree and some presents, turning a tough time into something brighter.

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“The EBT allowed me to celebrate Christmas with little stress”

Our Culture

Our culture is part of the DNA of our business, shaping how we Outperform, Outthink, and Outdo in everything we do.

From taking on challenges that push our people outside their comfort zones, to celebrating success together, giving back to our communities, and supporting our team in times of need — culture is what makes Outdo different. Our culture is proven in how we challenge, celebrate, support, and achieve, together. That’s the Outdo way.

Hear from our CEO

“What makes me most proud isn’t just the awards we’ve won or the growth we’ve achieved, but the way our people constantly drive to do better and achieve more, both for themselves and the business . Whether it’s climbing mountains for charity, developing the confidence to lead, building friendships that strengthen teams, or supporting each other when life gets tough. The culture we’ve created at Outdo really is the driving force behind our success”

Mike Brennan, CEO

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The UK's fourth biggest outdoor media company.

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