According to the latest IPA Touchpoints data, your audience just moved – off the sofa, onto the high street. For brands still banking on TV as their lead channel that’s a problem, mobile now beats TV for daily screen time. Off the big screen, into the pocket. And for younger viewers the gap’s not even close.
Even for non-TV brands it’s a landmark shift in audience behaviour. But for us at Outdo it’s a chance to shine. Mobile is fast, always on, and private. Our portfolio offers a range of formats providing connections that are lasting, hard to ignore, and public. Combining both creates a media mix that matches real-life behaviour. One grabs attention in the real world, the other picks up the thread and drives action.
At Outdo we’re building campaigns that connect these dots. Whether it’s an ad in an airport departure lounge or on a bus side spotted from a busy high street, we’re focused on creating moments that start public and continue private. It’s not about chasing impressions, it’s about earning and harnessing attention. And our focus on classic OOH formats is designed to maximise this. No shared space in a digital loop. Instead, the opportunity to dominate the opportunity and outdo the competition. We call it The Power of One.
And here’s another thing. People don’t separate their advertising experiences the way we in media tend to assume they do. They move between screens, spaces, and moods without thinking about it. That’s why Outdo OOH and mobile dovetail so well – we meet people where they are, and when they’re open to influence.
The audience has moved. The question is, has your media plan kept up? In a world where people scroll more than they sit, the brands that win will be the ones that own the key locations to influence – precisely what Outdo delivers.
Ed Armstrong
Director of Marketing
September 16, 2025
