Airports aren’t just gateways - they’re potential goldmines. Every day, thousands of travellers pass through with time to spare, money to spend, and minds wide open. At Outdo, we know how to turn that moment into momentum. Here’s why airport audiences could be your best new customers:
- Engaged and Attentive.
Airports are one of the few environments where people actually look up. With fewer distractions and an audience in a heightened state of alertness, your message gets noticed - not skimmed, skipped, or ignored. - Ready to Spend.
From business travellers with expense accounts to holidaymakers in treat-yourself mode, airport audiences are in a high-intent, high-spend mindset. Your message meets them at peak purchase potential. - They’re Emotionally Charged.
Flying is still not an everyday experience. Travel stirs emotion - anticipation, nostalgia, excitement. Well-placed OOH taps into that mindset, creating deeper resonance and stronger recall. - Primed to Notice.
Airport dwell time is real. Whether they’re waiting at baggage reclaim or relaxing in the departure lounge prior to boarding, travellers are alert, unhurried, and unusually receptive to visual messaging. - Influential buyers – your ads work harder
Airports are full of decision-makers, trendsetters, and brand-conscious consumers. From CEOs to Gen Z adventurers, this audience doesn’t just consume - they influence. Your ads continue to shape opinions even when the trip is over
Our airport formats work across the passenger journey. Large and small format, interior and exterior, from taking of to reclaiming baggage, all offer high-visibility, high-impact presence in one of the most commercially potent environments around. Your next best customer might be landing right now. Let’s make sure they see you first.
Ed Armstrong
Director of Marketing
September 1, 2025
