TUI at National Airports: Rebrand Launch

The Background

For two years travel company TUI have been slowly shedding its Thomson name to bring everything under a single brand.

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The Objective

To drive brand awareness on a massive national scale as their final online migration went live, making maximum visibility a priority.

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The Location

Bristol Airport, City of Derry Airport, Exeter Airport, Inverness Airport, Newcastle Airport & Norwich Airport.

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The Execution

Working with an outdoor media specialist, we selected large format sites in locations to gain maximum coverage, ensuring that all site went live over night ready for the launch.

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The Outcome

An impactful campaign that further increased the awareness of TUI's brand and focused on their new slogan ‘We cross the ‘T’s, dot the ‘I’s and put ‘U’ in the middle’.